Event Communication and Contact Policy

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Event & Business Prospecting Contact Policy

Purpose

This policy outlines guidelines for contacting individuals or organizations regarding participation in an event and potential business collaboration, including prospecting, sales outreach, and follow-up conversations.

Scope

This policy applies to all employees, contractors, or partners involved in event communication, lead generation, sales prospecting, or partnership outreach on behalf of [Your Organization/Event Name].

By registering for and/or attending the event, participants agree to be contacted by Peritos Solutions and its authorized representatives for:

    1. Post-event communication and feedback

    2. Relevant product or service offerings

    3. Business opportunity discussions and prospecting follow-ups


1. Contact Authorization

  • Only authorized personnel may initiate outreach for events and business discussions.

  • All outreach messaging and sequences must be pre-approved by the sales/marketing team or communications lead.


2. Contact Approach & Consent

  • Communication must comply with applicable laws (e.g., GDPR, CAN-SPAM, Privacy Act).

  • Outreach will be made to:

    • Individuals who have shown interest or engaged with the event/business.

    • Prospective leads gathered through referrals, public listings, or business directories.

    • Contacts who have opted in to receive updates or have a legitimate business interest.


3. Communication Framework

  • Initial Contact: A professional message introducing the event or business opportunity and seeking interest for a further conversation.

  • Follow-Up Sequence:

    • Maximum of 3 follow-up attempts (via email, call, or LinkedIn) if no response is received.

    • Follow-ups will be spaced out reasonably (e.g., 3–5 business days apart).

    • If no engagement after three attempts, the contact will be marked as “no further outreach” unless re-engagement occurs.


4. Meeting and Appointment Setting

  • If mutual interest is established, the team may:

    • Book a discovery call to understand the contact’s business needs or event interest.

    • Schedule further meetings or demos as needed, with full transparency of agenda and purpose.

    • Use calendaring tools (e.g., Calendly, Microsoft Bookings) to simplify scheduling.


5. Communication Channels

  • Outreach may occur through:

    • Business email

    • Phone (during standard business hours)

    • LinkedIn or other professional platforms

    • SMS (only if opted in or previously connected)


6. Conduct and Content

  • Messaging must be clear, respectful, and non-intrusive.

  • All outreach should include:

    • Purpose of contact

    • How the contact was identified

    • Opt-out or unsubscribe option (for email)

    • Contact details for queries


7. Record Keeping

  • Maintain records of:

    • All communications sent

    • Responses or meeting notes

    • Consent where applicable

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