Event Communication and Contact Policy
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Event & Business Prospecting Contact Policy
Purpose
This policy outlines guidelines for contacting individuals or organizations regarding participation in an event and potential business collaboration, including prospecting, sales outreach, and follow-up conversations.
Scope
This policy applies to all employees, contractors, or partners involved in event communication, lead generation, sales prospecting, or partnership outreach on behalf of [Your Organization/Event Name].
By registering for and/or attending the event, participants agree to be contacted by Peritos Solutions and its authorized representatives for:
Post-event communication and feedback
Relevant product or service offerings
Business opportunity discussions and prospecting follow-ups
1. Contact Authorization
Only authorized personnel may initiate outreach for events and business discussions.
All outreach messaging and sequences must be pre-approved by the sales/marketing team or communications lead.
2. Contact Approach & Consent
Communication must comply with applicable laws (e.g., GDPR, CAN-SPAM, Privacy Act).
Outreach will be made to:
Individuals who have shown interest or engaged with the event/business.
Prospective leads gathered through referrals, public listings, or business directories.
Contacts who have opted in to receive updates or have a legitimate business interest.
3. Communication Framework
Initial Contact: A professional message introducing the event or business opportunity and seeking interest for a further conversation.
Follow-Up Sequence:
Maximum of 3 follow-up attempts (via email, call, or LinkedIn) if no response is received.
Follow-ups will be spaced out reasonably (e.g., 3–5 business days apart).
If no engagement after three attempts, the contact will be marked as “no further outreach” unless re-engagement occurs.
4. Meeting and Appointment Setting
If mutual interest is established, the team may:
Book a discovery call to understand the contact’s business needs or event interest.
Schedule further meetings or demos as needed, with full transparency of agenda and purpose.
Use calendaring tools (e.g., Calendly, Microsoft Bookings) to simplify scheduling.
5. Communication Channels
Outreach may occur through:
Business email
Phone (during standard business hours)
LinkedIn or other professional platforms
SMS (only if opted in or previously connected)
6. Conduct and Content
Messaging must be clear, respectful, and non-intrusive.
All outreach should include:
Purpose of contact
How the contact was identified
Opt-out or unsubscribe option (for email)
Contact details for queries
7. Record Keeping
Maintain records of:
All communications sent
Responses or meeting notes
Consent where applicable
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